The A-to-Z roadmap for how to plan, shoot, and deliver your best brand photographs by next week, with absolute confidence the result is 100% WORTH what your clients paid.
Let's do this thing!
Abby Grace presents:
Youâre tired of second-guessing your results
Am I actually qualified to do this?
Is my client disappointed but not telling me? đł
Is my photography worth what I charge?
Am I EVER going to feel like I crushed it?
This you?
The only course that teaches photographers a framework-based, customizable system for a creative approach that grows with you.
In my proven 6-step framework, weâll get down to business: my education style is fluff-free and hard-hitting. I'll show you how to customize my system for YOUR business, so you can level up your results at your very đđźnext đđźshoot đđź.
Introducing:
Think like a marketer, shoot like an artist- you'll help your clients stand out by creating photographs that both embody their unique brand AND sell their services.
Walk into every session CONFIDENT you're going to thrill your client, resulting in raving fans, referrals, and repeat clients (my fave!).
Craft a creative roadmap that's 100% tailored to each client- you can stop stressing over whether or not the Pinspiration Fairy đ§ââď¸ will show up. You'll be on your A-game, every time.
Raise your prices đ° Yeah, I said it. I've had numerous BPA students increase their rates and book their highest collection to date. Replacing even just a few wedding weekends? It gets a whole lot easier when you're an expert.
A consistent, creative plan IS within reach
I'm in! Show me how to sign up!
Hereâs what youâll find inside the core curriculumâŚ
Including the #1 job your photos need to accomplish for your clients, so you can create fresh, attention-grabbing content without resorting to yet another Pinterest board of inspo
How to discover the 7 core inputs of any brand so you can ditch the âone-size-fits-allâ approach to brand photography
The one key question to ask to unlock a treasure trove of brand data
Plus, my 5-step storyline breakdown to generate creative shot ideas
Class is in session! Scroll-stopping brand photographs involve a thorough understanding of brand strategy- weâll kick off the course with the brand theory that's absolutely ESSENTIAL to capturing killer brand imagery.
Module 1 //
BRAND IDENTITY BASICS
Standout branding photographs start with strategy- Iâm not a special snowflake, Iâve just studied this stuff inside and out!
The way your clients find you teaches them a LOT about how they think of you, so let's start the client experience off right!
Module 2 //
BOOKING, ONBOARDING & PRICING
Including my Consult Roadmap, so you can stop stressing and start booking during sales call
20 questions to ask every client at the start to glean the essential deets, so you can spend less time ping-ponging emails back and forth đŠđťâđť
A data-based lesson on Pricing & Collection Structure- let's take some of the guesswork out of those rates you've assigned yourself, shall we?
Plus, a 3-step guide: how to upsell clients from âjust head shots, pleaseâ to booking a full branding shoot
Not knowing HOW to get started can keep you from ever entering the race- you'll have my proven roadmap so you can hit the ground running NOW.
âĄď¸ This is the magic. Right here. âĄď¸ If you want to shoot branding photographs that donât look like anything else out there, you have to *DO* something different than everyone else. This module will show you how to craft a set of storylines to guide any session+ a compelling shot list that breaks the mold for EVERY client.
Module 3 //
STORYLINES AND SHOT LISTS
STEVE MARTIN SAID THAT THE WAY TO GET NOTICED IS TO "BE SO GOOD THEY CAN'T IGNORE YOU." I CAN TEACH YOU HOW TO BE THE BEST IN YOUR MARKET.
3 steps to unearth a clientâs storylines, so you capture targeted photographs that directly support their marketing goals
Including the Shot List Brainstormer, so you can capture every client creatively (w/o copying whatâs already been done đĽą)
My very own Pre-Shoot Questionnaire, so you can jump-start the research process and dig into exactly what makes your clientsâ brands unique
The 26 data points of every client that make planning their shot list super simple
Plus, the #1 tactic for shot list ideation that Iâve used to catapult to the top of the brand photography industry đđź
Module 4 //
PRE-SHOOT PLANNING
Your clients NEED your expertise- theyâre looking to you to help them plan a session that meets their businessâ needs and captures their brand vibe. This module spills the beans on how to choose a killer location, outfits, and props that will all help make for a session that leaves you both saying ânailed it!â
My 4 best spots for booking a shoot space, so you can stop photographing in busy, noisy coffee shops
3 ways to maximize each outfit during a shoot, so your clients have a ton of variety without feeling like theyâre repeating content
A roadmap for the strategy call, so you can plan each clientâs session with minimal back-and-forth emailing (and all the people said AMEN)
6 different places to look for prop ideas that help make brainstorming a shot list even easier
Planning a branding shoot can be FUN! So letâs take the guesswork, the endless Google searches, and the dozens of back-and-forth emails off the table- there IS a better way!
Module 5 //
THE SHOOT DAY!
YOU ARE CAPABLE OF PHOTOGRAPHING DYNAMIC BRAND IMAGERY THAT THRILLS YOUR CLIENTS. YOU DON'T HAVE TO BE A BRANDING UNICORN TO CAPTURE STANDOUT BRANDING PHOTOGRAPHS.
Here we go! đˇ Youâve got your shot list in hand, your clientâs outfits are ready, and thereâs a truckload of props and tools just WAITING for you to play with! Now itâs go-time: Module 5 is all about how to maximize your time on set by capturing layered, dynamic brand photos.
*Two* FULL BTS videos of shoots with real clientsâbe a fly on the wall as I take you through from front door to final shot!
An insider look at what goes into my Production Binder, so you never miss a detail at a session
The 5 Layers of Depth you need for every shoot to stand out from a sea of monotony
3 ways to make your clients more comfortable on set so theyâre OBSESSED with the final gallery!
6 techniques for maximizing each scene- your clients will love you for how flexible their images are!
The 10 mistakes to watch out for, so you can start producing stronger results right away
Module 6 //
POST-SHOOT WORKFLOW
From importing an culling to final gallery delivery, Iâll walk you through my process for ending the client experience with a flourish.
BUILDING A NEW SYSTEM FROM THE GROUND UP TAKES A LOT OF TIME- YOU CAN CUT TO THE FRONT OF THE LINE BY USING MY ALREADY-PROVEN PROCESS.
The exact system I use to quickly process RAW files so I can spend more time shooting and less time staring at a computer screen
How I get my clients hyped for the final gallery so they canât WAIT to share with their audiences
The post-shoot questionnaire we use to gather testimonials and intel for future sessions
The Production Binder Template
This binder is HOME BASE during every brand shoot, housing everything from logistics to inspiration boards to the shot list! Snag my polished, page-by-page template, plug in your client + session details, and show up to every shoot looking like an absolute pro.
Can't stop won't stopâhow about I throw in an Oprah-style extra?
Plus this exclusive bonus... đ
The Posing Elective
POSING FOR BRANDING? IT'S ACTUALLY SUPER SIMPLE- IT'S ALL ABOUT STARTING WITH A BASE, AND USING BODY LANGUAGE TO COMMUNICATE THE BRAND VIBE.
Posing for brand shoots is a totally different game than posing for weddings or family portraits. Our job is to help our clients match their movements with their overall brand message... and posing a CEO like a bride? It just won't do.
Including the three basic poses that make up an entire brand shoot so you never draw a blank again! (No complicated memorization or Pinterest guides here)
The head-to-toe breakdown of non-verbal communication, using social psychology to help you pose your clients in alignment with their overall brand vibe
Three live demos (male, female, posing for curves) so you can see theory go to work with real humans, not professional models
The 6 mistakes wedding photographer make when posing brand clients
Plus, my 5-step storyline breakdown to generate creative shot ideas
Starting with your very next shoot, youâll be waving buh-bye to the generic, lather-rinse-repeat method you used to use, and HEEEY! to mature, in-depth imagery. Youâll start every new client off with a cohesive, proven system that delivers the sort of images you and your clients have been dreaming of!
Step 3
Download the templates and worksheets, and either binge the content like a new season of The Crown, or walk through it week-by-week, implementing as you go. Whatever your pleasure, Iâll be there cheering you on in our exclusive community for our BPA students.
Step 2
Tap the âLetâs Do This Thing!â button, pick your payment method, and enter your deets. Youâll get instant access to the course!
Step 1
Let's Do This Thing!
Here's the process
How does it work?
âNow that I've walked through BPA, I have confidence in myself as a brand photographer because I can walk my clients through a process that achieves the photos they need that have depth and aren't exact repeats of those I've taken for others.
Iâve got literal evidence of this- because the day we went over the shoot day module, I was actually in the middle of a brand photoshoot for a friend. We took a break for lunch and I tuned into the lesson and then afterward went back to shooting. *The photos I took after the module were a stark contrast to the ones before.* It wasn't that the photos before were bad, per se, however, the ones taken afterward were more thought out and had more depth in story because the 5 Layers of Depth were running through my mind, as well as the concept of maximizing each scene!â
- Rachael Curtis, Brand Photography Academy grad
" I love that your approach to brand photography isn't one-size-fits-all. You teach + equip photographers with tools and processes to serve well, instead of giving a cookie-cutter formula.â - Caity Kramer, BPA grad
âI feel so much more confident in how I approach branding photography, but it isn't just because I learned what I thought I needed, it was all the things I didn't even know I needed to know. Abby is a true branding/brand photography genius.â
- Amber Langerud, BPA grad
âBPA met every gap I didn't even know was there⌠I've been shooting branding off and on for years. I knew I needed something more to go in-depth with my brand clients and this served that purpose!â - Amy Allmand, BPA grad
What our students are saying!
All six core BPA modules ($1997)
+ Two BTS videos of Brand Shoots ($897)
+ Pre-shoot questionnaire ($129)
+ Post-shoot questionnaire ($49)
+ Home Base Doc + Research Tracker ($197)
+ Shot List Brainstorm Worksheet ($97)
+ Access to the exclusive BPA Facebook Group ($197)
All for the price of $1497
Let's Do This Thing, Abby!
Payment Plan Available
$4,106 value
âď¸ Production Binder Template ($97)
âď¸ Posing Elective mini-course ($297)
âď¸ The Creative Brief Template ($149)
Here's what's included:
Plus these exclusive bonuses
$1297
âThis course has the power to change the direction of your photography business. Abby gives you everything you need to confidently deliver A+ service from the initial consult request down to the delivery of the gallery. It takes the guesswork out of where to start, the messy middle and delivering the finished product. Itâs worth a hell of a lot more than I paid for it and I hope that you raise the price for your next release!â
- Meagan Maher, BPA grad
âAbby is one of the most clear & detailed teachers I have ever met. No stone goes unturned. That is so refreshing to me. She certainly over delivers.â
- Mary Menger, BPA grad
âBPA gave me all the tools I needed (and so many I didnât KNOW I needed⌠but I totally did) to get started down this dream of a path. Itâs truly the gift that keeps on giving, as each lesson proves useful in totally new ways with each potential client.â - Kate Taramykin, BPA grad
What our students are saying!
My number #1 priority here is empowering photographers. And that means publishing the HIGHEST quality of education possible. If within 15 days youâve made your way through the material and donât think it was worth the investment, just answer a few quick questions for me and weâll buy it back!
Click here to read the full terms and conditions.
Try my 15-Day Love It or Leave It Policy
Katelyn James
Natalie Franke
Julie Chenell
Trusted By
ASHLYN CARTER
KT MERRY
MARY marantz
Iâm one of those people whoâll tell it to you straight
if I donât think you need what Iâm selling.
If youâre a branding photographer who already has a solid roster of clients under your belt, whose system runs like a well-oiled machine, and whoâs already confident in your track record of capturing images that make your creative heart sing and help your clients stand out + sell more... my friend? You probably donât need this course!
A: I work exclusively with small businesses, some who are categorized as âpersonal brands,â others who aim to keep the business at the center instead. BPA does not teach on product photography or working with large name-brands, but instead focuses on the ins and outs of working with small businesses, including solopreneurs and small teams.
Q: Is this for personal brands, commercial brands, or both?
A: Brand photography requires that you shift from thinking like a relationship documentarian to planning like a strategist. Forcing brand portraits through the same approach as weddings will almost guarantee that you miss the mark, and fail to capture photographs that help your clients stand out and attract their dream audience members.
Q: Iâve been shooting weddings and portraits for a while now, why is branding any different?
A: I got you covered! Iâll be answering questions from our students in a members-only group INSIDE the course (read: not a FB group, so you donât have to worry about logging on to ask a question and getting distracted by those photos of your cousinâs baby). I donât offer any sort of mentoring, so this group is the BEST way to get those answered by yours truly.
Q: Ok, so what if I have questions as I walk through the course?
A: Brand Photography Academy focuses on the strategy and business of branding photography- while you will get insight into whatâs in my gear back and a peek at my settings during the BTS video, *this is not a technical course!* Youâll need a thorough working knowledge of your gear in order to get the full value of this course.
Q: Will you teach me how to use my camera?
You sure can! But the $200 off deal is only available for a short time!
Q. Can I sign up anytime?
A: You know it! You can save a bit by paying in full today, or split it into twelve payments of $119, paid over twelve months.
Q: Iâm nervous about the investment- is there a payment plan?
A: Nope! Iâll walk you through my ENTIRE process, from what to include on your contact page to how to pitch your dream clients- consider this an in-depth crash course thatâll give you a solid, lock-step process so you can hit the ground running with your very first client. Yo go, Glen Coco.
Q: Wait, but what if Iâve NEVER shot a branding session? Is this going to be too advanced??
A: I led a small group of beta students through the material before releasing it as a course, and I purposefully chose students with a wide variety of experience- from âI havenât shot my first branding client yetâ to âIâve been doing this for a few years now, but somethingâs still missing.â If youâre looking for a better method that produces more creative, strategy-based results for your clients than your current approach, this is for you. The content inside the course goes beyond just the basics, teaching you how to plan for mature images that take your brand sessions to the next level.
Q: Iâve been shooting branding photography for a while now⌠is this going to be too âelementaryâ for me?
A few FAQs for you, because you and I?
Weâre both the type to ask questions!
THE REVIEWS ARE IN:
âThe content that you receive from this course is worth WAY more than the price tag. The education in this course is outstanding and very in-depth. You will learn so much about how to shift your mindset during branding shoot preparation and how to go in to each session feeling confident and prepared. â
Corinne Isabelle
âJust. Do. It. You really wonât regret it. I have gotten so much out of this process that I feel like I know my own business and brand better. â
Stephanie Foster
âYou will surely not be disappointed. This course overdelivers on everything you need to know and is really fun! Just jump in!â
Mary Menger
All six core BPA modules ($1997)
+ Two BTS videos of Brand Shoots ($897)
+ Pre-shoot questionnaire ($129)
+ Post-shoot questionnaire ($49)
+ Home Base Doc + Research Tracker ($197)
+ Shot List Brainstorm Worksheet ($97)
+ Access to the exclusive BPA Facebook Group ($197)
All for the price of $1497
Let's Do This Thing, Abby!
Payment Plan Available
$4,106 value
âď¸ Production Binder Template ($97)
âď¸ Posing Elective mini-course ($297)
âď¸ The Creative Brief Template ($149)