The A-to-Z roadmap for how to plan, shoot, and deliver your best brand photographs by next week, with absolute confidence the result is 100% WORTH what your clients paid.
Let's do this thing!
Abby Grace presents:
Say byeeee to those cliché smiling-at-a-MacBook-Pro photos everyone else is shooting…
…and HELLO to scroll-stopping, sophisticated brand photos for dream clients (that get you BOTH noticed!)
You're tired of saving all the best Saturdays of the year for other people's life events. You love your bridal clients, but honestly?
It'd be really nice to be able to RSVP "yes" to that trip to the apple orchards.
Because producing more of what's already out there?
That's a surefire way to be ignored as a brand photographer.
Your clients need your creativity.
And you know if you could JUST find the right system,
branding would finally take off (allowing you to
slow your roll on wedding weekend work).
Instead, you pack your car for another 12-hour day on your feet, slip on your black jumpsuit, tuck a Lara bar in your pocket, and pull out of the driveway for another perfect weekend of weather... spent working.
What you REALLY need are turn-by-turn directions from someone who's already been there.
You love a good brand session... but replacing wedding-sized paycheck feels impossible.
Plus you're already a busy photographer with everything else on your plate—if you have to figure out a new workflow for ONE more thing in life, things will start falling through the cracks for your existing clients.
You don’t have time to start from scratch. But figuring out the nuts and bolts of a new offer feels like an absolute bear, in a season when you're already tired.
You’re tired of second-guessing your results
Am I actually qualified to do this?
Is my client disappointed but not telling me? 😳
Is my photography worth what I charge?
Am I EVER going to feel like I crushed it?
This you?
You’ve been hacking your way through brand shoots like a soccer dad takes on Ikea— with freebie downloads and 12-second tips from TikTok ... but it isn’t working QUITE according to plan.
"I want my September Saturdays back...
but how can I possibly replace that income?"
"Am I actually qualified to do this?"
"Is my client disappointed but not telling me?" 😳
"Was this shoot even worth what I charged?"
This you?
Because truth be told, you're terrified of the idea of change.
But if you felt GOOD about the results you were producing, it would fuel your
determination (and your belief that, yes- this can work!).
You know brand photography has *potential* to be a new, consistent source of income...
➡️ ...if you could just get a proven, creative approach that
moves beyond the cliché imagery. ⬅️
… I mean, what you really want to do is be able to walk away from a shoot with absolute confidence that you captured creative photos 100% WORTH what your client paid.
… because you’re finally capturing the type of sophisticated brand photos that stands out from the masses, getting your clients noticed by their dream audience, and makes YOU their hero.
You could be satisfied, THRILLED with your own work—confident that you're delivering *unquestionably valuable* photographs.
You’d be able to wake up to feedback like this:
A consistent, creative system is within reach.
Let's do this thing!
No plan, no strategy- just hoping the photos would get a buncha likes on Insta. 🤦🏻♀️
I walked into my first branding shoot seven years ago
with no idea what I was doing. ZERO.
Instead of helping my clients stand out, my photos faded into the background.
I shot the cliché, smiling-at-a-laptop photos. (Like, hundreds of them)
I posed my client in cute-but-unreal ways. **Laughing over your shoulder while tucking hair behind your ear?** CHECK.
It only took me a few more sessions to realize that the overly-perfect, Insta-cute method left a LOT to be desired. 🥱
👉🏼 Photos that blend into a social feed wasn't cutting it- I wanted to help my clients get NOTICED.
I wanted to capture strategic, marketing-minded photographs that helped my clients connect with their audience so that they could *sell more* and serve the people they’re dying to help.
That meant switching up my method in a BIG way.
I became obsessed with studying marketing tactics, running endless photo audits to see how I could better create results that catch the eye of my clients' target audience.
And now? I'm handing over my system!
The only course that teaches photographers a framework-based, customizable system for a creative approach that grows with you.
In my proven 6-step framework, we’ll get down to business: my education style is fluff-free and hard-hitting. I'll show you how to customize my system for YOUR business, so you can level up your results at your very 👏🏼next 👏🏼shoot 👏🏼.
Introducing:
Think like a marketer, shoot like an artist- you'll help your clients stand out by creating photographs that both embody their unique brand AND sell their services.
Walk into every session CONFIDENT you're going to thrill your client, resulting in raving fans, referrals, and repeat clients (my fave!).
Craft a creative roadmap that's 100% tailored to each client- you can stop stressing over whether or not the Pinspiration Fairy 🧚♀️ will show up. You'll be on your A-game, every time.
Raise your prices 💰 Yeah, I said it. I've had numerous BPA students increase their rates and book their highest collection to date. Replacing even just a few wedding weekends? It gets a whole lot easier when you're an expert.
A consistent, creative plan IS within reach
I'm in! Show me how to sign up!
Here’s what you’ll find inside the core curriculum…
Including the #1 job your photos need to accomplish for your clients, so you can create fresh, attention-grabbing content without resorting to yet another Pinterest board of inspo
How to discover the 7 core inputs of any brand so you can ditch the “one-size-fits-all” approach to brand photography
The one key question to ask to unlock a treasure trove of brand data
Plus, my 5-step storyline breakdown to generate creative shot ideas
Class is in session! Scroll-stopping brand photographs involve a thorough understanding of brand strategy- we’ll kick off the course with the brand theory that's absolutely ESSENTIAL to capturing killer brand imagery.
Module 1 //
BRAND IDENTITY BASICS
Standout branding photographs start with strategy- I’m not a special snowflake, I’ve just studied this stuff inside and out!
The way your clients find you teaches them a LOT about how they think of you, so let's start the client experience off right!
Module 2 //
BOOKING, ONBOARDING & PRICING
Including my Consult Roadmap, so you can stop stressing and start booking during sales call
20 questions to ask every client at the start to glean the essential deets, so you can spend less time ping-ponging emails back and forth 👩🏻💻
A data-based lesson on Pricing & Collection Structure- let's take some of the guesswork out of those rates you've assigned yourself, shall we?
Plus, a 3-step guide: how to upsell clients from “just head shots, please” to booking a full branding shoot
Not knowing HOW to get started can keep you from ever entering the race- you'll have my proven roadmap so you can hit the ground running NOW.
⚡️ This is the magic. Right here. ⚡️ If you want to shoot branding photographs that don’t look like anything else out there, you have to *DO* something different than everyone else. This module will show you how to craft a set of storylines to guide any session+ a compelling shot list that breaks the mold for EVERY client.
Module 3 //
STORYLINES AND SHOT LISTS
STEVE MARTIN SAID THAT THE WAY TO GET NOTICED IS TO "BE SO GOOD THEY CAN'T IGNORE YOU." I CAN TEACH YOU HOW TO BE THE BEST IN YOUR MARKET.
3 steps to unearth a client’s storylines, so you capture targeted photographs that directly support their marketing goals
Including the Shot List Brainstormer, so you can capture every client creatively (w/o copying what’s already been done 🥱)
My very own Pre-Shoot Questionnaire, so you can jump-start the research process and dig into exactly what makes your clients’ brands unique
The 26 data points of every client that make planning their shot list super simple
Plus, the #1 tactic for shot list ideation that I’ve used to catapult to the top of the brand photography industry 🙌🏼
Module 4 //
PRE-SHOOT PLANNING
Your clients NEED your expertise- they’re looking to you to help them plan a session that meets their business’ needs and captures their brand vibe. This module spills the beans on how to choose a killer location, outfits, and props that will all help make for a session that leaves you both saying “nailed it!”
My 4 best spots for booking a shoot space, so you can stop photographing in busy, noisy coffee shops
3 ways to maximize each outfit during a shoot, so your clients have a ton of variety without feeling like they’re repeating content
A roadmap for the strategy call, so you can plan each client’s session with minimal back-and-forth emailing (and all the people said AMEN)
6 different places to look for prop ideas that help make brainstorming a shot list even easier
Planning a branding shoot can be FUN! So let’s take the guesswork, the endless Google searches, and the dozens of back-and-forth emails off the table- there IS a better way!
Module 5 //
THE SHOOT DAY!
YOU ARE CAPABLE OF PHOTOGRAPHING DYNAMIC BRAND IMAGERY THAT THRILLS YOUR CLIENTS. YOU DON'T HAVE TO BE A BRANDING UNICORN TO CAPTURE STANDOUT BRANDING PHOTOGRAPHS.
Here we go! 📷 You’ve got your shot list in hand, your client’s outfits are ready, and there’s a truckload of props and tools just WAITING for you to play with! Now it’s go-time: Module 5 is all about how to maximize your time on set by capturing layered, dynamic brand photos.
*Two* FULL BTS videos of shoots with real clients—be a fly on the wall as I take you through from front door to final shot!
An insider look at what goes into my Production Binder, so you never miss a detail at a session
The 5 Layers of Depth you need for every shoot to stand out from a sea of monotony
3 ways to make your clients more comfortable on set so they’re OBSESSED with the final gallery!
6 techniques for maximizing each scene- your clients will love you for how flexible their images are!
The 10 mistakes to watch out for, so you can start producing stronger results right away
Module 6 //
POST-SHOOT WORKFLOW
From importing an culling to final gallery delivery, I’ll walk you through my process for ending the client experience with a flourish.
BUILDING A NEW SYSTEM FROM THE GROUND UP TAKES A LOT OF TIME- YOU CAN CUT TO THE FRONT OF THE LINE BY USING MY ALREADY-PROVEN PROCESS.
The exact system I use to quickly process RAW files so I can spend more time shooting and less time staring at a computer screen
How I get my clients hyped for the final gallery so they can’t WAIT to share with their audiences
The post-shoot questionnaire we use to gather testimonials and intel for future sessions
Bonus #1- The Production Binder Template
This binder is HOME BASE during every brand shoot, housing everything from logistics to inspiration boards to the shot list! Snag my polished, page-by-page template, plug in your client + session details, and show up to every shoot looking like an absolute pro.
Bonus #2- Quarterly Group Planning Calls
One year of quarterly planning group calls, to help make sure you’re planning and projecting well for the months ahead. These calls are PERFECT for the business owner who feels like they’ve been living at Art Camp, and wants to make their way over to the Entrepreneur cabin
Can't stop won't stop—how about I throw in some Oprah-style extras?
Plus these exclusive bonuses... 🎁
The Posing Elective
POSING FOR BRANDING? IT'S ACTUALLY SUPER SIMPLE- IT'S ALL ABOUT STARTING WITH A BASE, AND USING BODY LANGUAGE TO COMMUNICATE THE BRAND VIBE.
Posing for brand shoots is a totally different game than posing for weddings or family portraits. Our job is to help our clients match their movements with their overall brand message... and posing a CEO like a bride? It just won't do.
Including the three basic poses that make up an entire brand shoot so you never draw a blank again! (No complicated memorization or Pinterest guides here)
The head-to-toe breakdown of non-verbal communication, using social psychology to help you pose your clients in alignment with their overall brand vibe
Three live demos (male, female, posing for curves) so you can see theory go to work with real humans, not professional models
The 6 mistakes wedding photographer make when posing brand clients
Plus, my 5-step storyline breakdown to generate creative shot ideas
The Marketing Elective
Pitching your services to the clients you’re dying to work with is one of my favorite parts of this job! We’ll dive into my process for reaching out to dream brands, as well as the simple, conversational mindset you can use to organically market your work.
BECAUSE MARKETING MATTERS, BUT IT DOESN’T HAVE TO FEEL LIKE SELLING FOR IT TO WORK
Including three pitch formulas that DON’T make you feel icky
The #1 method to AVOID when it comes to chasing those dream clients
The Beta Formula, my proven system for building a portfolio so that you can launch your brand photography offer at full price.
Three easy steps to market your work on social, so you can stop feeling weird about promoting your business.
Starting with your very next shoot, you’ll be waving buh-bye to the generic, lather-rinse-repeat method you used to use, and HEEEY! to mature, in-depth imagery. You’ll start every new client off with a cohesive, proven system that delivers the sort of images you and your clients have been dreaming of!
Step 3
Download the templates and worksheets, and either binge the content like a new season of The Crown, or walk through it week-by-week, implementing as you go. Whatever your pleasure, I’ll be there cheering you on in our exclusive community for our BPA students.
Step 2
Tap the “Let’s Do This Thing!” button, pick your payment method, and enter your deets. You’ll get instant access to the course!
Step 1
Let's Do This Thing!
Here's the process
How does it work?
“Now that I've walked through BPA, I have confidence in myself as a brand photographer because I can walk my clients through a process that achieves the photos they need that have depth and aren't exact repeats of those I've taken for others.
I’ve got literal evidence of this- because the day we went over the shoot day module, I was actually in the middle of a brand photoshoot for a friend. We took a break for lunch and I tuned into the lesson and then afterward went back to shooting. *The photos I took after the module were a stark contrast to the ones before.* It wasn't that the photos before were bad, per se, however, the ones taken afterward were more thought out and had more depth in story because the 5 Layers of Depth were running through my mind, as well as the concept of maximizing each scene!”
- Rachael Curtis, Brand Photography Academy grad
" I love that your approach to brand photography isn't one-size-fits-all. You teach + equip photographers with tools and processes to serve well, instead of giving a cookie-cutter formula.” - Caity Kramer, BPA grad
“I feel so much more confident in how I approach branding photography, but it isn't just because I learned what I thought I needed, it was all the things I didn't even know I needed to know. Abby is a true branding/brand photography genius.”
- Amber Langerud, BPA grad
“BPA met every gap I didn't even know was there… I've been shooting branding off and on for years. I knew I needed something more to go in-depth with my brand clients and this served that purpose!” - Amy Allmand, BPA grad
What our students are saying!
After all, Frankenstein was cobbled together and he *technically* walked around (well, for a bit), right? 🧟♂️
But without the strategic approach needed to shift from documenting relationships to creating MARKETING-driven imagery, you’ll find your images fall flat and fail to stand out from the masses.
What’s more—sneaking peeks at that Pinterest board on your phone during shoots and trying to reverse-engineer someone else’s brand photos isn’t gonna work out so well. Applying someone ELSE’S brand strategy ultimately won’t help YOUR client when their business has completely different goals, values, and strengths.
I think you’ll soon find that a jumbled, patched-together 🧵 approach will only take you so far before things start coming apart at the seams.
Eventually? You’ll need a cohesive, proven method that builds on itself to create layered brand portraits that speak directly to your client’s audience... instead of assembling a precariously leaning tower of other people’s strategies.
And that approach, my friend, is what enables you to start moving from a patchy portfolio to profitable performances.
Sure, you COULD simply come at branding with the same approach you use for weddings
… duct-taped together with the branding tips you’re soaking up from TikTok & Reels.
All six core BPA modules ($4200)
+ Two BTS videos of Brand Shoots ($897)
+ Pre-shoot questionnaire ($129)
+ Post-shoot questionnaire ($49)
+ Home Base Doc + Research Tracker ($197)
+ Shot List Brainstorm Worksheet ($97)
+ Access to the exclusive BPA Facebook Group ($197)
All for the price of $1497
Let's Do This Thing, Abby!
Or 12 payments of $137
$7,351 value
⭐️ Production Binder Template ($97)
⭐️ Styling Lesson ($197)
⭐️ Posing Elective mini-course ($297)
⭐️ Marketing Elective mini-course ($297)
⭐️ Four Quarterly Group Planning Calls ($697)
Here's what's included:
Plus these exclusive bonuses
“This course has the power to change the direction of your photography business. Abby gives you everything you need to confidently deliver A+ service from the initial consult request down to the delivery of the gallery. It takes the guesswork out of where to start, the messy middle and delivering the finished product. It’s worth a hell of a lot more than I paid for it and I hope that you raise the price for your next release!”
- Meagan Maher, BPA grad
“Abby is one of the most clear & detailed teachers I have ever met. No stone goes unturned. That is so refreshing to me. She certainly over delivers.”
- Mary Menger, BPA grad
“BPA gave me all the tools I needed (and so many I didn’t KNOW I needed… but I totally did) to get started down this dream of a path. It’s truly the gift that keeps on giving, as each lesson proves useful in totally new ways with each potential client.” - Kate Taramykin, BPA grad
What our students are saying!
My number #1 priority here is empowering photographers. And that means publishing the HIGHEST quality of education possible. If within 15 days you’ve made your way through the material and don’t think it was worth the investment, just answer a few quick questions for me and we’ll buy it back!
Click here to read the full terms and conditions.
Try my 15-Day Love It or Leave It Policy
And I’m in love with helping small business owners communicate with their VISUALS what they're already saying with their words, so they can reach the dream clients they’re dying to serve!
My clients have gone on to use their images in six-figure launches, seven-figure business models, and pop up in places like Forbes, CNBC, and HGTV Magazine!
I’ve had the joy of teaching more than 1,000 students and now, I’m pulling back the curtain on how to build a recognizable, well-loved brand photography business that gets you AND your clients noticed.
→ I believe with every fiber of my being that you are CAPABLE of creating targeted, strategic imagery to help your clients stand out and sell more!
I’m Abby Grace- brand photographer, educator, and speaker, at your service
But I should introduce myself, right?
Katelyn James
Natalie Franke
Julie Paisley
Trusted By
ASHLYN CARTER
KT MERRY
MARY marantz
You leave your sessions feeling flat and unfulfilled- you know there's more that could have been done to make the session a success, but you're not clear on WHAT that is.
You desperately want to make brand photography a sustainable offer (maybe even pivot completely out of your current industry)... but something's just not clicking. You're SO close you can taste it- if you could *just* take your work to the next level, you'd be golden.
You have no idea how to price your services, which leaves you underpaid and overworked... running the risk of resenting your clients because you're unsure how to best run your own business.
Your shoots consistently run behind because of a lack of organization, and your clients seem to be unclear as so what's ACTUALLY included in a brand session- is it head shots? Lifestyle photos? Product photography? Who knows!
Listen, I believe that FLUFF is only good in marshmallow form. Here’s how to know if this course is a good fit for where you’re at:
I’m one of those people who’ll tell it to you straight
if I don’t think you need what I’m selling.
If you’re a branding photographer who already has a solid roster of clients under your belt, whose system runs like a well-oiled machine, and who’s already confident in your track record of capturing images that make your creative heart sing and help your clients stand out + sell more... my friend? You probably don’t need this course!
A: I work exclusively with small businesses, some who are categorized as “personal brands,” others who aim to keep the business at the center instead. BPA does not teach on product photography or working with large name-brands, but instead focuses on the ins and outs of working with small businesses, including solopreneurs and small teams.
Q: Is this for personal brands, commercial brands, or both?
A: Brand photography requires that you shift from thinking like a relationship documentarian to planning like a strategist. Forcing brand portraits through the same approach as weddings will almost guarantee that you miss the mark, and fail to capture photographs that help your clients stand out and attract their dream audience members.
Q: I’ve been shooting weddings and portraits for a while now, why is branding any different?
A: I got you covered! I’ll be answering questions from our students in a members-only group INSIDE the course (read: not a FB group, so you don’t have to worry about logging on to ask a question and getting distracted by those photos of your cousin’s baby). I don’t offer any sort of mentoring, so this group is the BEST way to get those answered by yours truly.
Q: Ok, so what if I have questions as I walk through the course?
A: Brand Photography Academy focuses on the strategy and business of branding photography- while you will get insight into what’s in my gear back and a peek at my settings during the BTS video, *this is not a technical course!* You’ll need a thorough working knowledge of your gear in order to get the full value of this course.
Q: Will you teach me how to use my camera?
You sure can!
Q. Can I sign up anytime?
A: You know it! You can save a bit by paying in full today, or split it into twelve payments of $137, paid over twelve months.
Q: I’m nervous about the investment- is there a payment plan?
A: Nope! I’ll walk you through my ENTIRE process, from what to include on your contact page to how to pitch your dream clients- consider this an in-depth crash course that’ll give you a solid, lock-step process so you can hit the ground running with your very first client. Yo go, Glen Coco.
Q: Wait, but what if I’ve NEVER shot a branding session? Is this going to be too advanced??
A: I led a small group of beta students through the material before releasing it as a course, and I purposefully chose students with a wide variety of experience- from “I haven’t shot my first branding client yet” to “I’ve been doing this for a few years now, but something’s still missing.” If you’re looking for a better method that produces more creative, strategy-based results for your clients than your current approach, this is for you. The content inside the course goes beyond just the basics, teaching you how to plan for mature images that take your brand sessions to the next level.
Q: I’ve been shooting branding photography for a while now… is this going to be too “elementary” for me?
A few FAQs for you, because you and I?
We’re both the type to ask questions!
THE REVIEWS ARE IN:
“The content that you receive from this course is worth WAY more than the price tag. The education in this course is outstanding and very in-depth. You will learn so much about how to shift your mindset during branding shoot preparation and how to go in to each session feeling confident and prepared. ”
Corinne Isabelle
“Just. Do. It. You really won’t regret it. I have gotten so much out of this process that I feel like I know my own business and brand better. ”
Stephanie Foster
“You will surely not be disappointed. This course overdelivers on everything you need to know and is really fun! Just jump in!”
Mary Menger
You COULD keep trying to hack it together on your own, but honestly- you don’t know how much more time you can afford to spend "figuring it out"- you need this offer to be profitable, like, yesterday.
If you just had a system, a proven plan, you’d be unstoppable. 💪🏼
I’d love to help you jump the line from producing ho-hum, forgettable photos to dreaming up strategic, creative images that THRILL your dream clients.
Join me inside Brand Photography Academy so that I can help you:
Approach every client and session *with a plan,* never guessing what comes next because you have a method that grows with you
Dream up creative ways to visually illustrate your clients’ brands, helping them get noticed by their audience (and making you their hero) 🦸🏽♂️
Book every client with confidence that you’ll deliver something new and tailored to their brand, never again questioning whether you’re worth what you charge.
Raise your prices and book out your calendar on a schedule that works for you, because you've created a roster of raving fans who keep coming back for more.
Let’s take the shortcut to those scroll-stopping photos
you KNOW you're capable of creating!
Let’s take a shortcut to those scroll-stopping photos you KNOW you're capable of creating!
All six core BPA modules ($4200)
+ Two BTS videos of Brand Shoots ($897)
+ Pre-shoot questionnaire ($129)
+ Post-shoot questionnaire ($49)
+ Home Base Doc + Research Tracker ($197)
+ Shot List Brainstorm Worksheet ($97)
+ Access to the exclusive BPA Facebook Group ($197)
All for the price of $1497
Let's Do This Thing, Abby!
Or 12 payments of $137
$7,351 value
⭐️ Production Binder Template ($97)
⭐️ Styling Lesson ($197)
⭐️ Posing Elective mini-course ($297)
⭐️ Marketing Elective mini-course ($297)
⭐️ Four Quarterly Group Planning Calls ($697)